Here Comes the Bride: Serif or Sans Serif?

When someone receives an invitation to a wedding of close friends or family, their first impression of the budget of the wedding depends entirely on the cards that are sent in the mail.

Credit to Google Images


There is a lot that goes into designing wedding invitations: color themes, typefaces, and the artistry on the cover/envelope are all aspects in showing the personalities of the bride and groom while also (culturally) showing the possible budget of the wedding.
With it's involvement in the world of design, a designer has a huge job in creating a wedding invitation.  Are the clients simple or extravagant?  Are they simple black and white or do they have a color theme that involves purple, gold and green?  And what about material of the invitations: more eco-friendly or the whiter the better?  One of the more important of questions that designers would ask more so than their clients: are they looking more for Futura or Scriptina Pro?






Credit to Google Images


The design of the card is a way of the bride and groom communicating with their loved ones: this, of course, relates back to design as a conversation.  This shows that design has its own way of showing its personality while also conveying certain messages.  In this case, it shows a literal message of a happy union between two lovers.  In this way, design has a strong form of communication: it is the voice of our loved ones in 2D.